Brandstack watches your key metrics around the clock and notifies you the moment something shifts outside the normal pattern. Instead of discovering a broken campaign or a logistics problem in your weekly review, you get a concise alert with context, usually within minutes of the anomaly forming.
[Screenshot: Alerts panel showing a recent CAC spike alert with context and a link to the detailed metric view]
What it shows
Each alert includes:
- The metric that moved: Such as ROAS, CAC, delivery SLA, or refund rate
- Expected baseline: The typical range Brandstack calculated from your historical data
- Actual value and timestamp: When the anomaly started and how far it deviated
- Quick-link to the full metric view: So you can inspect related data immediately
Why it matters
A ROAS drop or a refund spike can cost thousands if it runs for a full day undetected. Anomaly alerts turn reactive reporting into proactive damage control. You catch problems early, act fast, and protect margins without staring at dashboards all day.
Anomalies reflect unusual data patterns, not guaranteed business problems. Always verify the context in the linked metric view before making major decisions.
What you can do with it
- Route alerts to a dedicated Slack channel so your marketing or ops lead sees them instantly
- Set email alerts for your morning inbox review if you prefer async triage
- Click through from any alert straight into the affected metric to investigate root causes
- Adjust alert sensitivity over time so you get fewer false positives as your business learns its own rhythm
