> ## Documentation Index
> Fetch the complete documentation index at: https://brandstack.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Choose Your Brandstack Go-Live Path by Business Type

> Pick the right Brandstack setup path for D2C-only, marketplace-first, or hybrid brands. See the minimum integrations needed and what each path unlocks.

Brandstack adapts to how your business sells, whether you run a direct-to-consumer storefront, sell primarily on marketplaces, or use both. Picking the right go-live path helps you connect the right platforms first and start seeing actionable data faster. Most brands are live the same day they finish setup.

<Tabs>
  <Tab title="D2C-only">
    You run your own online store and drive traffic through paid social and search. This path gives you unified performance across your site and ad spend.

    **Minimum integrations:**

    * Shopify (or WooCommerce / BigCommerce)
    * Meta Ads
    * Google Ads
    * Google Analytics 4

    **What this unlocks:**

    * Blended ROAS across Meta and Google
    * Site traffic and conversion trends from GA4
    * Customer acquisition cost by channel
    * Daily and weekly performance snapshots

    \[Screenshot: D2C dashboard showing blended ROAS and channel breakdown]
  </Tab>

  <Tab title="Marketplace-first">
    You sell mainly on Amazon, Flipkart, Myntra, or similar marketplaces, and you may run ads or use marketplace logistics services. This path focuses on marketplace margins, ad efficiency, and fulfillment visibility.

    **Minimum integrations:**

    * Amazon Seller Central (or Flipkart / Myntra / other marketplace)
    * Marketplace ad console (where available)
    * Logistics or fulfillment partner (if supported)

    **What this unlocks:**

    * Revenue and margin tracking per marketplace
    * Marketplace ad spend and return metrics
    * Inventory and fulfillment status
    * Multi-marketplace comparison views

    \[Screenshot: Marketplace overview showing revenue split across Amazon and Flipkart]
  </Tab>

  <Tab title="Hybrid">
    You run a D2C storefront and also sell on marketplaces, often with shared inventory and marketing budgets. This path gives you the complete picture of total brand performance.

    **Minimum integrations:**

    * Shopify (or your primary D2C platform)
    * Meta Ads
    * Google Ads
    * Google Analytics 4
    * Amazon Seller Central (or Flipkart / Myntra)
    * Marketplace ad console

    **What this unlocks:**

    * True total revenue across D2C and marketplaces
    * Blended ROAS combining direct and marketplace ad spend
    * Cross-channel customer acquisition trends
    * Consolidated P\&L view with margin breakdown by channel

    \[Screenshot: Hybrid dashboard with total revenue, blended ROAS, and channel tabs]
  </Tab>
</Tabs>

<Note>
  Most brands complete setup and are live the same day. If you need help deciding which path fits you, reach out to your onboarding contact or start with the D2C path and add marketplaces later.
</Note>

## Related links

* [Connect your first platform](/guides/setup/connect-platforms)
* [Invite your team](/guides/setup/invite)