> ## Documentation Index
> Fetch the complete documentation index at: https://brandstack.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketplace Operations: Amazon, Myntra, Flipkart, and Unicommerce

> A comprehensive deep dive into Brandstack Marketplace Operations: manage multi-channel orders, stockouts, cancellations, channel-wise SKU performance, dead stock, and real-time feeds.

The **Brandstack Marketplace** module unifies your multi-platform selling operations across **Amazon (SP-API)**, **Myntra (PPMP)**, **Flipkart (Seller Hub)**, and **Eternz** via **Unicommerce** or direct API integrations.

For multi-channel brands in India, operating across multiple seller portals means dealing with different commission tiers, delayed settlement cycles, unpredictable pre-dispatch cancellation spikes, and decentralized inventory. Brandstack consolidates all marketplace signals into a single real-time operations room.

<Frame caption="Brandstack Marketplace: Real-time warehouse status, channel filters, and cohort sales & returns strip">
  <img src="https://mintcdn.com/brandstack/LMmU9AikBeI4zGax/images/marketplace/marketplace-kpis-strip.png?fit=max&auto=format&n=LMmU9AikBeI4zGax&q=85&s=6d24177595f4f508f39f40e36b8ae55f" alt="Marketplace Overview & KPIs" width="1024" height="317" data-path="images/marketplace/marketplace-kpis-strip.png" />
</Frame>

<Info>
  **The Unicommerce Hub:** When Brandstack connects to your ERP/WMS (like Unicommerce), every marketplace order, fulfillment status, cancellation, and return syncs automatically—giving you centralized inventory truth without opening 4 seller portals.
</Info>

***

## 1. Real-Time Status Strip & Sales KPIs

At the top of the Marketplace dashboard, two distinct KPI layers operate together:

### A. The "Independent of Date Filter" Real-Time Health Strip

This top gray bar tracks live operations today, regardless of which calendar date range you have selected:

<CardGroup cols={4}>
  <Card title="Today's Sales (Invoiced)" icon="receipt">
    **Live invoiced sales today:** `₹1,749` (vs. `Yesterday: ₹0`).

    *Why it matters:* Real-time morning pulse on whether marketplace sales are flowing normally.
  </Card>

  <Card title="Today's Order Items" icon="box">
    **Units dispatched today:** `1 item` (vs. `Yesterday: 0`).
  </Card>

  <Card title="Total SKU Count" icon="barcode">
    **Active catalog count:** `47 SKUs` currently listed across connected marketplaces.
  </Card>

  <Card title="Out of Stock Risk" icon="triangle-exclamation">
    **Stockout rate:** `4.26%` (**2 SKUs at zero stock**).

    *Operational Alert:* Stockouts on Amazon and Myntra trigger listing deprioritization and penalty fees.
  </Card>
</CardGroup>

### B. Cohort Sales & Returns KPI Strip (Last 30 Days)

Directly below the channel filter tabs (`All Channels`, `Flipkart`, `Amazon`, `Myntra`, `Eternz`), Brandstack reports 30-day cohort metrics:

| Metric               | Value         | Trend / Context                   | Operational Meaning                                  |
| :------------------- | :------------ | :-------------------------------- | :--------------------------------------------------- |
| **Invoiced Sales**   | **₹2,59,976** | After cancels & discounts         | Real value of goods dispatched from warehouse.       |
| **Net Sales**        | **₹2,36,529** | Net after all deductions          | Final retained marketplace revenue.                  |
| **Total Orders**     | **76**        | `↘ 20.8%`                         | Total order volume placed in the window.             |
| **AOV**              | **₹5,501**    | `↘ 21.5%`                         | Net sales divided by fulfilled orders.               |
| **Cancelled Orders** | **30**        | `↘ 16.7%` · **39.5% of cohort**   | 🚨 **High Pre-Dispatch Cancellations!**              |
| **Returns**          | **2**         | `↘ 33.3%` · 2.6% of placed orders | Low post-delivery customer return rate.              |
| **RTO (Cohort)**     | **1**         | `↘ 50.0%` of placed orders        | Couriers successfully delivered 98.7% of dispatches. |

<Note>
  **Returns Basis Toggle (`Return date` vs. `Order date`):** Brandstack allows you to view returns based on **Order date** (assigning the return back to the cohort in which the customer placed the order) or **Return date** (for cash accounting when the return arrives).
</Note>

***

## 2. Daily Sales Trends & Channel Concentration

<Frame caption="Daily invoiced sales trend per marketplace and channel volume comparison">
  <img src="https://mintcdn.com/brandstack/LMmU9AikBeI4zGax/images/marketplace/marketplace-trends-comparison.png?fit=max&auto=format&n=LMmU9AikBeI4zGax&q=85&s=0817577c5d303a68a542f074d09e02f3" alt="Marketplace Trends and Channel Comparison" width="1024" height="345" data-path="images/marketplace/marketplace-trends-comparison.png" />
</Frame>

### A. Sales Trend (Invoiced Sales)

Tracks daily invoiced volume per channel:

* **Myntra (Magenta Line):** Highly episodic. Shows a massive single-day surge on **September 15 hitting \~₹36,000**, reflecting the power of Myntra fashion events and high-intent discount shoppers.
* **Amazon (Orange Line):** Steady daily baseline with noticeable mid-week peaks (e.g. August 26 reaching \~₹19,000).
* **Eternz (Teal Line):** Consistent secondary marketplace volume, peaking around September 10 (\~₹16,000).
* **Flipkart (Yellow Line):** Steady low-volume contributor for this catalog.

### B. Channel Comparison: Order Share

Ranks overall order volume across marketplaces:

1. **Myntra:** \~29 orders (Dominant volume driver for apparel and jewelry).
2. **Amazon:** \~23 orders (Consistent high-AOV Prime orders).
3. **Eternz:** \~18 orders (Curated design discovery).
4. **Flipkart:** \~6 orders.

***

## 3. Marketplace Sales Waterfall & Category Share

<Frame caption="Marketplace Sales Summary reconciliation table and category share pie chart">
  <img src="https://mintcdn.com/brandstack/LMmU9AikBeI4zGax/images/marketplace/marketplace-waterfall-categories.png?fit=max&auto=format&n=LMmU9AikBeI4zGax&q=85&s=f04ce77d2ab3fe350c6a58a41273fdc3" alt="Marketplace Waterfall and Categories" width="1024" height="509" data-path="images/marketplace/marketplace-waterfall-categories.png" />
</Frame>

### A. The Marketplace Gross-to-Net Waterfall

Marketplaces operate with heavy promotional discounts and high customer cancellation rates before parcels leave the warehouse:

$$$\begin{aligned}
\text{Gross Sales} &\quad \mathbf{₹5,08,005.00} \quad (\text{76 Orders}) \\
- \text{Discounts} &\quad -₹1,01,750.00 \\
- \text{Cancelled Orders} &\quad -₹1,46,279.00 \quad (\text{30 Orders cancelled pre-dispatch}) \\
\hline
= \text{Invoiced Sales} &\quad \mathbf{₹2,59,976.00} \\
- \text{Returned Orders} &\quad -₹9,048.00 \quad (\text{2 Orders}) \\
- \text{RTO Orders} &\quad -₹14,399.00 \quad (\text{1 Order}) \\
\hline
= \mathbf{Net Sales} &\quad \mathbf{₹2,36,529.00} \\
- \text{Shipping} &\quad ₹987.00 \\
- \text{COD Charges} &\quad ₹0.00
\end{aligned}$$

<Warning>
  **The 39.5% Cancellation Leak:** Out of ₹5.08 Lakhs in booked marketplace orders, **₹2.48 Lakhs (nearly 50%) is lost to discounts and pre-dispatch cancellations**. On marketplaces, impulse shoppers frequently cancel within 2 hours of placing an order. Having an integrated ERP (like Unicommerce) hold dispatches for a 2-hour buffer prevents wasted packaging, shipping label generation, and warehouse packing labor.
</Warning>

### B. Category Share (Unicommerce Orders)
* **COMBO Sets:** **51%** of sales. Multi-piece bundles dominate marketplace demand.
* **Necklaces:** **21%**.
* **Earrings:** **20%**.
* **Bangles:** **5%**.
* **Rings:** **4%**.

---

## 4. Status Breakdown, State Demand, and SKU Matrix

<Frame caption="Order status and COD vs. Prepaid splits, top delivery states, and channel-wise product sales matrix">
  ![Marketplace Status and Products](/images/marketplace/marketplace-status-products.png)
</Frame>

### A. Order Status & Payment Mode
* **Order Status:** **~60% Complete** vs. **~40% Cancelled** before dispatch.
* **COD vs. Prepaid:** An exact **50% COD / 50% Prepaid** split across marketplaces.

### B. Top Delivery States by Marketplace Sales
1. **Telangana:** 4 orders · **₹34,945** (High-AOV bridal and choker purchases in Hyderabad).
2. **Gujarat:** 7 orders · **₹30,492** (Highest order frequency).
3. **Karnataka:** 3 orders · **₹18,446** (Urban Bangalore marketplace preference).
4. **Uttar Pradesh:** 1 order · **₹10,399**.
5. **Maharashtra:** 1 order · **₹5,198**.

### C. Channel-Wise SKU Sales Matrix
Brandstack reveals **which marketplace sells which specific SKU**:

| SKU Code | Product Name | Total Sales | Amazon Sales | Myntra Sales | Flipkart Sales |
| :--- | :--- | :--- | :--- | :--- | :--- |
| `NM-SET-009` | **Antique Gold Set** | **₹38,397** | ₹12,799 | **₹25,598** | — |
| `NM-SET-002` | **Festive Pearl Set** | **₹22,398** | — | **₹22,398** (100% Myntra!) | — |
| `NM-SET-001` | **Bridal Kundan Set** | **₹19,999** | **₹19,999** (100% Amazon!) | — | — |
| `NM-SET-010` | **Pearl Bridal Set** | **₹15,999** | — | **₹15,999** | — |
| `NM-SET-003` | **Temple Jewellery Set** | **₹14,399** | — | **₹14,399** | — |
| `NM-NEC-002` | **Layered Gold Chain** | **₹10,347** | ₹3,449 | **₹6,898** | — |
| `NM-NEC-003` | **Pearl Rani Haar** | **₹10,399** | **₹10,399** | — | — |
| `NM-EAR-002` | **Pearl Jhumka** | **₹7,197** | ₹4,798 | — | **₹2,399** |
| `NM-NEC-007` | **Antique Coin Mala** | **₹4,649** | ₹4,649 | — | — |

<Tip>
  **Platform Catalog Specialization:**
  * **Myntra Buyers Love Festive Sets:** `NM-SET-002`, `NM-SET-010`, and `NM-SET-003` generate 100% of their marketplace revenue on Myntra.
  * **Amazon Buyers Seek Heavy Luxury & Classical Items:** `NM-SET-001` (*Bridal Kundan Set* at ₹20K) and `NM-NEC-003` (*Pearl Rani Haar*) sell exclusively on Amazon.
  * **Strategic Action:** Do not divide inventory evenly across all marketplaces. Stock festive and fashion sets in Myntra PPMP, and allocate luxury bridal chokers and rani haars to Amazon FBA.
</Tip>

---

## 5. Return Diagnostics, Dead Stock Tracking & Live Orders

<Frame caption="Channel-wise return rates, return reasons, dead stock tracker, and live Unicommerce order feed">
  ![Marketplace Returns and Dead Stock](/images/marketplace/marketplace-returns-deadstock.png)
</Frame>

### A. Return Percent & Root-Cause Reasons
* **Channel Return Rates:** Return rates remain below 2.6% across Myntra, Amazon, Eternz, and Flipkart.
* **Top Return Reasons:**
  1. *Quality not as expected* (1 return)
  2. *Not as pictured* (1 return)
  
  *Insight:* In fashion jewelry, studio lighting can create unrealistic color or shine expectations. Adding unedited lifestyle videos on listings directly combats "not as pictured" complaints.

### B. Products with Zero Order (Dead Stock Alert)
One of the most valuable features for operations managers is the **Dead Stock Tracker**, which highlights items holding warehouse space without generating a single sale in 30 days:

| SKU Code | Product Name | Idle Units in Stock | Operational Action |
| :--- | :--- | :--- | :--- |
| `NM-SET-007` | **Polki Wedding Set** | **9 units** | 🚨 Highest idle capital. Run a 15% marketplace deal or bundle. |
| `NM-SET-012` | **Kundan Meenakari Choker Set** | **8 units** | Update primary listing image; test new search keywords. |
| `NM-NEC-011` | **Temple Long Haram** | **6 units** | Seasonal bridal piece; hold for wedding season. |
| `NM-RIN-009` | **Emerald Cocktail Ring** | **5 units** | Low ticket; bundle as an add-on item. |
| `NM-BNG-009` | **Heavy Kada Pair (Bridal)** | **4 units** | Check listing search ranking. |
| `NM-EAR-011` | **Chandelier Bridal Jhumka** | **3 units** | Feature in cross-sell recommendations. |
| `NM-SET-011` | **Grand Polki Bridal Set** | **3 units** | High price point; evaluate influencer seeding. |
| `NM-NEC-012` | **Navratna Statement Necklace**| **1 unit** | Single piece remaining; liquidate. |

### C. Recent Orders (Live Multi-Channel Ledger)
A live, consolidated chronological feed of orders arriving across channels:
* *Minimal Bar Pendant:* **Eternz** · Rahul Rao (Chennai, Tamil Nadu) · **₹1,749**
* *Meenakari Bangle Set:* **Myntra** · Meera Gupta (Surat, Gujarat) · **₹3,999**
* *Emerald Drop Necklace:* **Myntra** · Tara Desai (Hyderabad, Telangana) · **₹7,599**
* *Pearl Rani Haar:* **Amazon** · Kabir Kulkarni (Lucknow, UP) · **₹10,399**
* *Festive Pearl Set:* **Myntra** · Rahul Menon (Bengaluru, Karnataka) · **₹11,199**
* *Kundan Choker +1 more:* **Myntra** · Aditya Malhotra (Hyderabad, Telangana) · **₹23,198**
* *Emerald Danglers:* **Flipkart** · Manav Malhotra (Surat, Gujarat) · **₹4,249**

---

## 6. The Marketplace Operator's Daily Checklist

<Steps>
  <Step title="1. Check the Out-of-Stock (OOS) Strip">
    Review the top gray bar every morning. If the OOS rate rises above 3% or hero SKUs show zero stock, trigger an immediate warehouse replenishment to avoid listing rank drops.
  </Step>

  <Step title="2. Audit 2-Hour Cancellation Buffers">
    Ensure orders marked cancelled on Myntra or Amazon within the pre-dispatch window are stopped immediately in Unicommerce to prevent wasted packing and shipping fees.
  </Step>

  <Step title="3. Rebalance Channel Inventory">
    Use the **Channel-Wise SKU Matrix** to route inventory to the platform that actually sells it: Festive sets to Myntra, Bridal/luxury chokers to Amazon.
  </Step>

  <Step title="4. Liquidate Zero-Order Products">
    Review the **Products with Zero Order** list weekly. Reprice, re-photograph, or bundle stale inventory before it incurs long-term marketplace storage fees.
  </Step>
</Steps>
$$$